The strategic cooperation agreement for both platforms has been officially announced, aiming to jointly establish a new framework for the industrial ecosystem.
On the morning of May 26, the launch ceremony for the strategic cooperation between Xianglian Guangzhou FSC and Kunyuan Rihua Cloud under the theme "Symbiotic Chain, Shared Intelligence Cloud" was held grandly. Wang Wanxu (second from left), Chairman of China Daily Chemicals Association, and Zhong Jiarong (third from left), Deputy General Manager of Kunyuan, attended the event as representatives of both parties. This strategic collaboration marks a new phase for Xianglian Guangzhou FSC and Daily Chemicals Intelligence Cloud in terms of industrial resource integration and platform capability sharing. Guided by the principle of "symbiosis and sharing," both parties will connect upstream and downstream resources across the industry chain, drive the upgrading of the daily chemical and fragrance industries through a dual approach of online and offline platforms, provide more efficient smart manufacturing collaboration and product innovation services for daily chemical enterprises, and jointly promote the advancement and prosperity of the fragrance and personal care industry ecosystem.
Shangxian Guangzhou FSC × Kunyuan Rihua Cloud: Strategic Cooperation Launch Ceremony for Dual Platforms
At the exhibition, Kunyuan Rihua Cloud made a stunning debut with several self-developed, highly successful new fragrance products, including innovative categories such as clothing disinfectant fragrance sprays, sugar pill fragrance beads, and pet deodorizing sprays. Featuring practical functional designs, unique fragrance experiences, and market-oriented positioning, these products attracted numerous visitors to inquire and collaborate, showcasing the company's robust capabilities in fragrance care product development and scenario innovation. Concurrently held, a thematic forum gathered industry leaders including experts from Feigua Data, Shanghai Koshiba, and Liby Technology Group, focusing on actionable technologies for fragrance care solutions—from market trends and fundamental principles to fragrance formulation, product development, and microcapsule technology applications—aiming to help more daily chemical companies establish comprehensive fragrance care ecosystems and rapidly transform creative ideas into best-selling products.
Kunyuan Rihua Cloud showcased several new, highly popular fragrance products at the exhibition.
A comprehensive analysis of four key themes, covering the entire fragrance care product chain.
Under the theme "Anticipating the Future," the forum brought together experts from the personal care industry, brand R&D and marketing leaders, and supply chain partners to deliver in-depth insights across three key dimensions: trends in fragrance-based skincare products for 2026, scientific approaches to overcoming challenges, and collaborative development pathways for hit products, providing a comprehensive overview of innovation in the fragrance-based skincare sector.
The forum commenced with Shen Po, Chief Data Analyst at Feigua and a certified instructor at Toutiao Academy, delivering the opening presentation titled "Comprehensive Insights and Future Trends in the Fragrant Laundry Detergent Market for 2026." Leveraging in-depth analysis from a big data platform, Shen Po identified four key trends for the fragrance-based laundry care sector in 2026: emotion-driven value, functional specialization and enhancement, scenario-based adoption, and technology-enabled fragrance retention. Covering shifts in consumer demand, growth drivers for product categories, and competitive dynamics among brands, her report provided participating companies with data-driven insights and decision-making support to seize market opportunities. The study highlighted that fragrance-based laundry care is evolving from a focus on basic cleaning to a dual-driven approach combining emotional value and functional benefits, making accurate trend forecasting an essential prerequisite for product development.
Shenpo, Chief Data Analyst at Guifhua and certified instructor at Toutiao Academy
Subsequently, the Shanghai Gaosha expert team delivered a thematic presentation titled "The Underlying Logic Behind Fragrance Care Products," with three speakers providing detailed analyses from the perspectives of market research, strategic planning, and technological innovation.
Fang Fang, a senior market researcher at Shanghai Gaosha, analyzed consumer insights by leveraging olfactory preferences and scenario-based data to map out generational, gender, and regional differences in perception of fragrance. She developed a "demand-to-fragrance-type" matching model for R&D and marketing teams, significantly reducing the costs associated with fragrance development trials.
Fang Fang, a senior market research expert at Shanghai Gaosha
Tang Jingjing, Senior Marketing Manager at Shanghai Gaosha, examined the market positioning and brand premium dynamics of fragrance ingredients from a commercial strategy perspective, demonstrating how "functional fragrances" serve as a key differentiator for personal care products, thereby providing businesses with a strategic framework for fragrance selection, pricing, and positioning.
Tang Jingjing, Senior Marketing Manager at Shanghai Gaosha
Luo Yisheng, a senior applied technology engineer at Shanghai Gaosha Daily Chemicals Aromatics, examined practical implementation challenges of technologies such as aroma microcapsules and functional fragrances from a technical perspective. He analyzed key engineering hurdles—particularly regarding fragrance stability, compatibility, and loading processes—and proposed corresponding solutions, providing enterprises with a methodology to establish robust technological barriers for their products.
Luo Yisheng, Senior Application Technology Engineer for Fragrances at Shanghai Gaosha Daily Chemicals
Jiang Zhengchao, Head of Product Innovation and Development at Kunyuan Rihua Cloud, delivered a presentation titled "The Logic Behind Creating Fragrance-Based Daily Care Products with Shared Dietary Origins," sharing the company's latest practices in blockbuster product incubation. Starting from the innovative perspective of expanding into daily care fragrances from the new tea beverage industry, he explained how to incorporate tea flavors (such as guava, apple, and matcha) into daily care applications, establishing a comprehensive pipeline that spans "creative concept formula development duction implementation." As an industrial internet platform, Kunyuan Rihua Cloud leverages high-quality smart manufacturing resources to provide enterprises with end-to-end solutions covering formula development, raw material procurement, and production processing, effectively lowering innovation barriers and accelerating the time-to-market for successful products.